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After studying 130 years worth of iconic and historic Swiss travel posters, a series of five posters were developed to create a visual identity of Switzerland that encorporated elements gleaned from the past and informed by the present. The five posters were designed in the original tourism size to appear stacked on the modern day international standard of A0 (46.8 x 33.1 in). To bring the posters further into the modern era, an animated touchscreen version could be developed; one could rearange the stack of posters, animate inside or outside the cross, and gain information about Switzerland.